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Brand Assets

The Avortyx logo, color scale and type system, for partners, press and integrations.

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Logo Guidelines

Use the logo as supplied: do not rotate it, outline it, recolor it or change its shape.

Primary Logotype

Use on a white background.

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Primary Logotype

Use on a gradient background.

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Vertical Logotype

Use in marketing with plenty of space on white.

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Vertical Logotype

Use in marketing with plenty of space.

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Icon

Use in UI with limited space on white.

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Icon

Use in UI with limited space.

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Color Palette

Avortyx is built on a near-black canvas with one color doing the talking: deep blue, with lighter blues for highlights and data.

Deep blue gradient

#1e3a8a → #3b82f6

Avortyx deep blue

#3b82f6

Signal blue

#3b82f6

Highlight blue

#93c5fd

Night gradient

#0e1016 → #172554

Canvas

#0e1016

Typography

One typeface, Poppins, carries everything from headlines to buttons, with semibold headlines set slightly tight.

  • Headline 1 is Poppins SemiBold at 64px.

  • Headline 2 is Poppins SemiBold at 48px.

  • Headline 3 is Poppins SemiBold at 36px.

  • Headline 4 is Poppins SemiBold at 24px.

  • Headline 5 is Poppins SemiBold at 20px.
  • Headline 6 is Poppins SemiBold at 14px.

  • Paragraphs are Poppins Regular at 18px.

  • Navigation uses Poppins in small caps; buttons use Poppins Medium.

Ready to route your first call?

Point a number at Avortyx and calls start scoring, routing and settling on the first ring. Request access, or walk through your traffic with our team.

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